Meta descriptions, on the other hand, are brief summaries of a webpage’s content that appear below the title tag in search engine results. Although they do not directly impact search rankings, well-crafted meta descriptions can entice users to click on your link by providing a glimpse of the content’s value and relevance to their search query. Writing unique, compelling, and concise meta descriptions using relevant keywords is key. When you define your target keywords, you are essentially identifying the specific search terms or phrases that you want your website to rank for in search engine results. This step is crucial because it aligns your content with the intent of your target audience. By selecting the right keywords, you increase the chances of attracting relevant traffic and potential customers to your website.
Site architecture and structured data
When you start small, you can slowly get bigger, and you may see results a little sooner. Switching out the photo, using the same text or caption but with different words, or using the existing photo with a new caption are all easy ways to provide new content without starting from scratch. Analyzing existing content informs you which pieces perform best with your audience and what needs to be improved, discontinued, or repurposed.
Unraveling the Mystery Deciphering Why SEO Efforts Fail
- The goal is to make the website appear more frequently in search engine results.
- You can do this using a free tool like Moz’s Open Site Explorer, or some other external link-based search system.
- This guide will tell you all about the technical and nontechnical on-page factors to check.
- The next step is to evaluate the overall usability of the site by looking at factors such as navigation structure and content layout.
Once you have saved these keywords you can keep track of their ranking progress over time. It is unwise to save a bit of money on monthly hosting costs only to experience slow server response times, it’s not worth risking search rankings. Building high-quality, valuable content is one of the best investments you can make to increase organic search traffic. The first step in performing a digital marketing audit is to make sure you’ve gained access to the necessary profiles and accounts. The best mindset for conducting a digital marketing audit is that of a detective. Cast a wide net at the start, meticulously follow the trails and leave no rock unturned.
Medium-sized online stores tend to be managed by several people at the company, and there’s always room for human error. If your SEO efforts are at a standstill, random traffic drops or a visibility plateau are to be expected. However, during an active campaign, the lack of results is a reason for concern. For this reason, an SEO agency or expert should participate in web design projects right from the start. If you’re on board from day one, you can ensure that the site structure itself fuels your SEO strategy. Our software helps you implement and automate these processes to support your team to achieve greater SEO success.
If DVMAGIC SEO Global ’s infographic is ranking in image results, create a better one. If their site utilizes FAQ schema, add markup to your own with internal links and additional value. While it may not be plausible to match competitors in every content medium, understanding how their brand or business is offering value in other ways can provide clues to how you can improve your own search. Generally speaking, auditing competitors manually will only get you so far (and can be pretty time-consuming). On the keyword and topic level, you can use many different SEO software to find gaps and opportunities more quickly.
However, while content marketing is absolutely essential for any business hoping to succeed online, it’s important not to overlook technical aspects of SEO. Technical SEO lays the foundation for successful organic search rankings by ensuring that a website follows basic guidelines and is easily crawlable by search engines. Without proper technical optimization in place, even amazing content might not get noticed by potential customers if they cannot find it on Google.
Our SEO auditing service can be used to troubleshoot CMS migrations, domain changes as well as changes in website tech stacks i.. We can help audit and provide recommendations to recover from migration issues to domain changes/consolidation and more. Remember, a strong social media presence can greatly contribute to your website’s visibility and brand awareness, so it’s important to regularly evaluate and optimize your strategies. Lastly, assess user experience, as it plays a pivotal role in retaining visitors and converting them into customers. Look for a provider with extensive experience in eCommerce SEO, a track record of successful projects, and a deep understanding of current SEO trends.