OVO, short for October’s Very Own, is a Toronto-based clothing brand founded by Canadian rapper Drake, along with business partners Oliver El-Khatib and Noah “40” Shebib. Launched in 2011, OVO quickly gained popularity not only for its ties to Drake’s music but also for its distinctive streetwear aesthetic and high-quality apparel.
/The brand’s name, “October’s Very Own,” references Drake’s birth month (October) and reflects his personal style and ethos. OVO’s clothing lines often feature minimalist designs with subtle branding, including the iconic owl logo that symbolizes wisdom and independence. This logo has become synonymous with the brand and is prominently displayed on many of its products, from hoodies OVO Jacket to accessories and collaborative footwear.
OVO’s collections frequently sell out upon release, driven by a combination of Drake’s massive fanbase and the brand’s reputation for exclusivity and quality. The brand has expanded beyond its Toronto roots to include flagship stores in major cities like Los Angeles, London, and New York City, further cementing its status as a global streetwear phenomenon.
Beyond apparel, OVO has collaborated with other notable brands and designers, such as Canada Goose, Jordan Brand, and Clarks, creating limited-edition pieces that blend OVO’s style with the partner’s craftsmanship.
In addition to its clothing line, OVO has diversified into music releases, hosting events, and supporting emerging artists through its OVO Sound record label. This multifaceted approach has allowed OVO to maintain a strong presence in both the fashion and music industries, solidifying its position as a lifestyle brand that resonates with a diverse audience Ovo Clothing