It’s the yin to SEO’s yang, offering quick but temporary visibility that complements your long-term SEO strategy. They’re tools for an industry as varied as EdTech, where you may need to speak to K-12 educators, university admins, and even government officials overseeing education. In SEO, particularly for the EdTech sector, in-depth content can serve as a magnet for organic traffic. By creating resources that delve into subjects like “The Future of Virtual Classrooms” or “Gamification in Education,” you answer queries and become a go-to educational resource. SEM’s role in EdTech goes beyond visibility; it’s a tool that can show your offerings to the audience that needs them.
- Another option is to take advantage of pop-ups, sending your customers instant adverts and offers through apps they download onto their phones.
- The right agency will not only enhance your organic search rank but also help you establish a long-term online presence and stay informed about SEO trends.
- Levy explains that‘s why it’s so important to use a keyword research tool that allows you to specify the geographic area you’re targeting.
- Recognized as a Forbes Top SEO Services Provider and an Inc 500 SEO Services Company, Outer Box Design has consistently delivered over 2 million Page #1 Google rankings.
- Their comprehensive SEO audit identifies and rectifies any issues, ensuring a smooth user experience.
The Slow Burn of SEO and How It Helps EdTech Companies
This makes organic traffic more trustworthy to users as it reflects a genuine alignment with their search intent. In fact, recent studies show that organic search listings drive 20 times more clicks than paid ads. In addition to increased traffic, an effective SEO strategy aids in building credibility in an online marketplace. There are various valuable tools that can help you get the most out of your content marketing strategy. BuzzSumo is great for finding topics to write about and pinpointing keywords to rank for. ClickFunnels is fantastic for building comprehensive sales funnels with content that engages customers through every stage of their journey.
How To Meet The Challenges of Modern Search Marketing
Creating useful blogs that answer critical customer questions is a great way to grab attention during the “Awareness” stage. The company uses its presence on channels like Instagram to keep customers engaged with regular posts, share insights into new products, and even build brand credibility. In 2019, the company even partnered with the “Born This Way” foundation to raise $250k for LGBTQ+ rights, earning it the respect and support of its customers. For an insight into how successful social media marketing can be, just look at Starbucks. At this point, you should have everything you need to start putting your marketing strategy to the test. As you learn more about things like cost per acquisition and the average lifetime value of customers acquired from different marketing strategies, you’ll be able to update your budget.
Should you outsource SEO or keep it in-house?
At the top of the funnel, for example, prospects may be searching for symptoms rather than solutions. So Comprehensive SEO audits for business growth makes sense to deploy informational blog posts that help them understand the root cause of their problem. Or, perhaps they want to educate themselves, but they don’t know where to start.
Having your own blog and social media presence is great, but you can significantly increase your reach by connecting with customers on other websites and existing channels too. Affiliate marketing shares a lot of the same benefits as influencer marketing when done correctly. Similarly, influencer marketing involves partnering with other people who already have a connection to your target audience.