6 Things You Should Be Clear When Starting a Digital Marketing Strategy for Dubai
Digital strategies are much cheaper (price/result ratio) than traditional advertising and every day more companies invest their budget in them to position the brand and capture potential customers circulating on the Internet.
Proof of them is that:
In 2020, total global digital marketing expenses will reach $306 billion.
More than half of the world’s population uses the Internet, and 50% of Web traffic corresponds to mobile devices.
Globally, nearly 2 billion Internet users use social networks.
However, before going to a digital marketing agency to start a strategy, entrepreneurs must be clear about some important things:
1 – The website has to be mobile:
According to the Report: Mobile in UAE and in the World 2016”, in the world more than half of the visits received by the major search engines come from mobile phones and 62% of the total time spent by users in the world Digital corresponds to smartphones and tablets.
Therefore, it is essential that every website be Responsive (adaptable to screens of different sizes). Even more so if you take into account that Google announced that it was going to implement the Mobile-First Index, a change in the indexing algorithm that will give priority to the mobile versions of the sites. dubaiseo.company
2 – Blog content is the champion of content marketing:
Creating blog posts that address the pain points of your target audience is one of the best ways to rank your site for search engines and attract organic traffic.
Additionally, through blogging you can reach people at all stages of the buyer’s journey and guide them toward conversion.
In the case of most B2B businesses, blog posts have a very high average sales ticket. Consequently, by positioning well using high-performance keywords, the company can grow a lot in business opportunities and sales.
The numbers prove it: companies that update their blog more than 16 times a month get 4.5 times more potential customers than those that do it 4 times or less.
3 – Email Marketing Is Still Effective:
The key to success lies in implementing segmentation, Lead Scoring and Lead Nurturing techniques, which allow you to send the right content to the right person at the right time.
4 – Online video can be viral:
Videos that teach how to do something, tell a brand story, or feature interviews with influential people in the industry usually have high levels of acceptance and are shared on social networks.
In fact, 50% of users search for videos related to a product or service before visiting a store.
5 – Paid Facebook Ads Increase Social Media Results:
Facebook is an excellent channel to execute Social Media Marketing strategies. To increase your results, it is possible to hire their advertising service. The cost-benefit ratio it offers is favorable to the advertiser, and the platform has several tools to help create effective ads.
6 – SEO and SEM are the perfect complement:
Paid ads on search engines (Google AdWords, Bing Ads or Yahoo! Search Marketing) are the ideal complement to SEO. They allow you to quickly publicize a product on a large scale, compete face to face with big brands and bring segmented traffic to the web.
By being clear about this, it is feasible to start efforts in online media or go to a digital marketing agency, since planning a strategy requires advanced knowledge that, if not applied correctly, can lead to a loss of time and budget.